In episode 152 I speak with Mr. Iwasada Yoshihiro of Tokorozawa, Japan. He shares some of his professional journey including the challenge of adopting a better, but nontraditional approach to patient assessment and the task of teaching it to others in his home country. He also describes his evolution of performing just what the referring doctor prescribes to relying on the patient's response to guide the most effective treatment.  

In episode 151 I continue my conversation with Dr. Robert Cialdini, a social scientist and best-selling author.  Dr. Cialdini continues explaining how we think as humans and what persuades us to be influenced.  We discuss practical applications we can use in our profession and we discuss his latest book, Pre-suasion: A Revolutionary Way to Influence and Persuade.

In episode 150 I have part one of my conversation with Dr. Robert Cialdini, a social behaviorist who has published research and authored several books, including Influence: Science and Practice and Pre-suasion: A revolutionary way to influence and persuade.  He shares the six basic elements which influence why we, as humans, say Yes.  If you want to be more persuasive in selling yourself and your services and in creating behavior change in your patients you’ll want to tune into this episode!