Episode 131 - Advance Sports and Spine Therapy, part 1: Investing in Your People

                              Noel Tenoso                      Jeff Cox                         Josh Kidd


In episode 131, I've got the first half of my conversation with the owners of Advance Sports and Spine Therapy in Portland, OR USA. We discuss their philosophy including intentional efforts to invest in their staff and methods they've seen work well in hiring. We also talk about creating a great patient experience and more in this episode of MCF.


Noel founded Advance Sports and Spine Therapy in 1999. He graduated from Pacific University with a Masters in Science in Physical Therapy in 1988. In 2007 he earned his Doctor in Physical Therapy (DPT) also from Pacific University. He received his Bachelor’s degree from the University of Oregon in 1983.  


Jeff has been with Advance Sports and Spine Therapy since 2012.  He practices primarily out of the West Linn location.  He is a graduate of Regis University’ Physical Therapy program, graduating in 2002 with his Masters of Science in Physical Therapy and in 2003 with his Doctorate of Physical Therapy.


Josh joined Advance Sports and Spine Therapy in 2008.  He practices in both the Wilsonville and Northwest Portland locations. He graduated with his Doctorate in Physical Therapy from Eastern Washington University in 2007. Josh is a lifelong learner and after completing his formal Physical Therapy training he has completed multiple post-graduate certifications.


Show Notes 


Advance Sports and Spine

Noel Tenoso, Jeff Cox, and Josh Kidd talk about their clinic and how they got involved and interested in MDT. They have 3 clinics in the Portland area, employing 9 therapists. They speak about their hiring procedures and how the clinic works.


Finding the Right People

The guys talk about their hiring process and compare it to dating. They speak about the trial and error processes that have led them to their current hiring model. 



Noel, Jeff and Josh talk about the evolution of their competitors, and how the paradigm shift in thought process has led to growth and made an impact on their marketing strategies. They go on to talk about the importance of the employee attitude and patient rapport, but also developing yourself to improve the patient experience because outcomes are not the only thing that drive growth.